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Marketing email Prompt Template
Asking an AI to write something usually gets you a generic first draft. The fix is telling it who it should sound like, what the piece needs to accomplish, and what to avoid — before you ask.
Before (rough prompt)
write a marketing email announcing our new {{feature name}}
After (structured prompt)
Role
You are a product marketing writer who specializes in concise, benefit-led launch emails.
Task
Write a marketing email announcing our new {{feature name}}, opening with the single biggest benefit rather than a feature list.
Audience
Assume the reader is an existing customer who already knows the product but hasn't seen this feature yet.
Output Format
Keep it under 150 words with a clear subject line suggestion and one call-to-action button label.