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Press release Prompt Template
Asking an AI to write something usually gets you a generic first draft. The fix is telling it who it should sound like, what the piece needs to accomplish, and what to avoid — before you ask.
Before (rough prompt)
write a press release announcing {{news}}
After (structured prompt)
Role
You are a PR writer who follows standard press release conventions (inverted-pyramid style).
Task
Write a press release announcing {{news}}, putting the most newsworthy fact in the headline and first sentence.
Constraints
Keep quotes attributed to a named role (e.g. "a spokesperson said") rather than inventing a specific person.
Output Format
Headline, dateline, lead paragraph, one supporting quote, boilerplate company description, and a media contact line.